About

The story of Safia Cafe & Bakery is an inspiring tale of a deep love for baking that blossomed into a true family legend—and the largest confectionery brand in Uzbekistan.

It all began in 2001 with a small family workshop founded by Mukhaya Ayupova and her daughter Madina Ayupova. Their passion for crafting sweet masterpieces quickly won over their first customers. Just six years later, Madina opened her first shop, “Madina’s House of Pastries,” where she poured her heart into the business, involving the whole family.

A turning point came in 2015 when Madina’s son, Bekzod Samijonov, proposed transforming the family business into a full-fledged brand. This marked the birth of Safia Cafe & Bakery. The shops evolved into elegant cafes with a touch of French charm—true havens of taste and comfort.

In just nine years, the company has grown from a local family venture to an international brand. Today, Safia Cafe & Bakery proudly includes:

• 145 locations, including 4 cozy cafes in Kazakhstan

• One of Central Asia’s largest confectionery factories

• Thousands of employees

• Hundreds of thousands of loyal customers whose days we sweeten

We continue to grow, innovate in the art of confectionery, and bring a sense of celebration to every home—because love for what we do is the key ingredient in every dessert we create.

To get even closer to our guests, we launched a limited-edition Safia Store collection.

Here, you'll find practical items with a unique design—created to bring warmth and care into your daily life and home.