new-products
White sponge cake soaked in berry soaking, combined with delicate yogurt cream, "Plombir" cream and strawberry, raspberry confit.
299 000 sum
White sponge cake combined with butter vanilla cream. With interlayers from raspberry, orange confit and caramelized apple.
299 000 sum
Choux pastry filled with caramel cream, Lotus and hazelnut filling, and caramel croustillant.
23 000 sum
Choux pastry with chocolate custard cream, combined with a hazelnut chocolate filling and chocolate croustillant.
20 000 sum
cakes
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Shortcrust pastry with classic ganache and fresh cherries.
The cake is designed for 6 - 8 persons.
It is recommended to defrost this cake for 2 hours before eating.
115 000 sum
Two layers of colored meringue and two layers of colored biscuits, combined with “Ice cream” with berries and fruits.
The cake is designed for 8-10 people.
It is recommended to defrost this cake for 2 hours before eating.
349 000 sum
Thin layers of classic biscuit combined with curd cream and fresh raspberries. The cake is topped with whipped cream and seasonal fresh berries.
The cake is designed for 24 people.
352 000 sum
Our values
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About us

our-history
Safia's pastry shop chain is a family business whose history began with amateur pastry chef Muhayo Ayupova. Her hard work and love of home baking prompted her to go beyond the family kitchen in 2001 and start baking for sale, first for relatives, friends, and neighbors. Her husband, Akmal Ayupov, supports Muhayo's creative endeavors and organizes the finished products' delivery.

News
From August 20th to September 2nd, pay at our Safia confectionery cafes via QR Uzum Tölov with your Uzum card and receive a 5% cashback right away.
From August 4 to 24, 2025, enjoy this delicious duo: in Shymkent — for just 1,800 ₸, in Almaty — for 2,000 ₸.
Try new desserts -
and get twice as many bonuses!
Safia offers ice cream that not only cools you but also transports you to the softest, most delicious, and most pleasant summer.