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5000+Employees
54%Production
165Branches
19Cities
45%Retail
5000+Employees
54%Production
165Branches
19Cities
45%Retail

About Us

Our mission

"By developing the art of confectionery, we bring celebration to every home."

The Safia team is one big family, united by common goals and ideas!

The Safia team is one big family, united by common goals and ideas!

There are more than 5,000 employees in our company, and everyone loves their work and prides themselves on it, because it is the most important part of Safia. Thanks to hard work, initiative and excellence, the company achieves high results.

There are more than 5,000 employees in our company, and everyone loves their work and prides themselves on it, because it is the most important part of Safia. Thanks to hard work, initiative and excellence, the company achieves high results.

Safia is a rapidly growing company in Uzbekistan, a leader in its segment. We are convinced that our success is due to our people, who help us become better and stronger every year.

Safia is a rapidly growing company in Uzbekistan, a leader in its segment. We are convinced that our success is due to our people, who help us become better and stronger every year.

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portfolio

Продавец

Нукус

Алмазар

Бариста

Нукус -1

регион

Продавец

Пионерская

Чиланзар

Морозильщик

Гулистон-1

регион

Бариста

Фархадская

Чиланзар

Продавец

Эркин

Зангиота

Техничка

Хайтаун

Юнусабад

Бариста

Глинка

Яккасарай

Продавец

Эшангузар

Таш область

Продавец

Урикзор

Учтепа

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Our story

Akmal Ayupov and Muhayyo Kasymova have started a family confectionery business

2001

Their daughter, Madina Ayupova, continued the family business and opened the first home bakery store.

2008

The Safia brand has been created. The third generation begins to engage in the family business.

2015

12 branches in Tashkent. The opening of the Rakat branch with exclusive desserts, which at that time was one of the largest branches of Safia.

2018

SAFIA extends beyond the borders of the capital. Branches are opening in the regions.

2021

Launch of the Safia factory. New scale: modern workshops, equipment, and production lines. A system that ensures growth and stable quality. Safia is entering the international market.

2022

The opening of Safia's first branch in Almaty.

2024

The first franchise has opened in Tajikistan. To date, there are 2 branches of Safia operating there.

2025

The Safia confectionery chain has more than 165 branches.

2026