Mukhayo Ayupova is a wonderful woman, the mother and grandmother of the current Safia management, and an amateur pastry chef. The history of the creation of the famous confectionery shop begins with it. Her hard work and love for her craft revived an unwavering interest in this difficult craft in her children and grandchildren. In 2001, Mukhayo Ayupova first tried a furnace for sale—at home, in an ordinary oven, fulfilling orders from neighbors, relatives, and friends. Her husband, Akmal Ayupov, fully supports her and helps with orders, delivering products to customers. 2002 Within a year, many people will learn about the delicious pastries - the first orders from stores will appear. To develop the business, the first professional furnace is purchased and assistants are recruited. 2003 Two more professional furnaces are being purchased. 2004 The number of female employees reaches 30.